What is a tracking cookie?
Cookies and other Tracking Technologies:
What is a tracking cookie:
A tracking cookie is a text file that a Web browser stores on a user’s machine and that is used to track a user’s activity on websites. Tracking cookies are a specific type of cookie that can only track user activity through pages related to a site’s advertising.
How we use tracking cookies:
How this information may be transferred to third party companies:
We, and our partners, affiliates, or analytics or service providers, use tracking technologies such as cookies, beacons, tags, and scripts to analyze trends, administer the Sites, track users’ movements around the Sites, and to gather demographic information about our user base as a whole. Advertising partners include Google and AdRoll. Data is transferred to our partners and affiliates automatically after a cookie is generated. We may receive reports based on the use of these technologies from these companies on an individual or aggregated basis.
What Information We Collect:
We may collect the following categories of information for the purposes explained below.
- Advertiser website activity: This is data about your browsing activity on the Advertiser’s website. For example, which pages you visited and when, and what items you placed into your online shopping cart.
- Device and browser information: This is technical information about the device or browser you use to access the Advertiser’s website. For example, your device’s IP address, cookie string data and (in the case of mobile devices) your device type and mobile device’s unique identifier such as the Apple IDFA or Android Advertising ID.
- Ad data: This is data about the online ads we have served (or attempted to serve) to you. It includes things like how many times an ad has been served to you, what page the ad appeared on, and whether you clicked on or otherwise interacted with the ad.
- Data from Advertising Partners: This is data that we receive from other digital advertising companies that we work with (“Advertising Partners”) to help us deliver ads to you and recognize you across browsers and devices. This may include pseudonymous advertiser identifiers that some Advertisers or other third party ad platforms choose to share with us, such as your “Customer ID” with an Advertiser or an identifier associated with a hashed (not readable) version of your email address. We may work with these Advertising Partners to synchronize their unique, anonymous identifiers to our own to enhance data points about a particular unique browser or device.
- Email and Postal Addresses from Advertisers: Some Advertisers choose to share actual email addresses and postal addresses about their customers with us, so that (with the help of Advertising Partners) we can help the Advertiser serve targeted ads to customers. Also, we may assist the Advertiser with sending emails to their customers. We use the Advertiser supplied e-mail and postal addresses for the purpose of assisting that particular Advertiser, and do not use this information for targeting ads for any other Advertiser. In addition, we may collect your name and email address for advertising purposes and share that information with our partners.
How to change your cookie settings:
To remove yourself from retargeted advertising, please visit the ‘contact’ page of this website and not your opt out request.